why did the rooster leave the building?

flew the coop to help inner chicken cross the road
© Dave Weinberg

I would like to thank visionary restauranteur and Maine-based business owner, Don Buteau for encouraging ‘Close to Perfect… Far from Ordinary’ thinking and DOing for the start-up, Rooster’s Coal Fired Pizza & Tap House, the first commercial coal-fired pizza restaurant in Maine to offer the ORIGINAL authentic NY Style Pizza (sorry, Ray’s… but coal fired is where it all started…)

Rooster’s was also a project that this Creative Director had no choice but to sink his teeth into:
Develop the branding and visual identity for a brand new concept restaurant in less than 10 weeks!!

Bring it on!!!

Rooster’s launched in early October up in Augusta, ME (right by the civic center). Stop in for fabulous, inventive pizzas, salads, sandwiches, entrées, signature beers, fun, friendly service and coming soon: COOP cakes!

As for this Rooster, he’s off to cross a road to some new close to perfect, far from ordinary adventures.

mac & cheese 2.0 – maine style

the making of the now famous @candacekaru's (and/or the now infamous @candasea's) Lobstah Mac & Cheese*
© 2010 Dave Weinberg
* editors note: martini optional but highly recommended.

Follow famous foodie and Cabot Creamery Consumer Lifestyle commentator, Candace Karu on twitter or her arguably evil twin. And for the original ‘making of’ shot