#cellphoneSketchpad: the ‘No Idling’ eBook cover collaboration with @worldmegan for @projectdomino

The Domino Project Street team sources, creates, produces and publishes, 'No Idling' in less than 2 weeks!
© 2011 Dave Weinberg

Thrilled to collaborate with fellow linchpin Domino Project Street Team members to produce ‘No Idling: 30 stories inspired by Do the Work‘. Also download Do the Work – free for the Kindle (apps available for non-kindle devices) until May 20.

The cellphoneSketch, NO IDLING was captured upon descent from the High-Line in NYC back in February, 2011. It seemed like the perfect image and message for an eBook based on Steven Pressfield’s recent – Do the Work.

Why? It expands on the theme of Pressfield’s work. The act of idling is what most of us are doing when we encounter resistance. We’re ON, there’s somebody home but we’re not moving. NO IDLING is a call to action and assertion to keep moving. 

Why this image?

    1. Brick wall is a metaphor for blockage or being stopped dead in your tracks. It’s an obstacle. The sign is a challenge, an appeal and call to action to find a way to move through it.

    2. The sign says ‘NO IDLING’ but at first glance it reads as ‘IDLING’. The ‘shadow’ covers the word ‘NO’ and isn’t it our shadow selves that can undermine our otherwise productive behavior?

    3. The shadow cast is a particular moment in time. Had this image been taken 5 minutes before or after it would have had a completely different meaning. Resistance works like this too. It is fluid (or shadowy…). Not always there but seems to show up at critical moments in time that may prevent us from doing the work.

    4. These stories are from real people who have and/or are struggling with and recognizing their shadow selves – seeing through the shadow to the ‘real’ message beneath and ultimately persevering and DOing the Work.

I also like the symbolism of capturing it (or it capturing me…) coming off the ‘High’ line – an incredible architectural, artistic, public, tribal project in and of itself.

The best part however, was collaborating with fabulous illustrator, Megan Elizabeth Morris who turned the shadowy NO into the people who do the work of YES!

original cellphoneSketch


The original Macintosh launched the ‘desktop’ publishing revolution in the 1980’s. The second decade of the 21st century is all about screens, apps, and an internet connection. Laptops, tablets, smartPhones and other devices – give way to the ‘mobile’ cross-media publishing evolution.

Today publishing can be as simple as typing 140 characters or less into any number of devices, tapping ‘submit’ with your finger and BAM (click)— you’re LIVE!

Students from my Desktop Cross-Media Publishing + Design course at University of Southern Maine, explored both desktop and cross-media publishing techniques for their final project. The assignment? Using your cellphone camera, choose a subject and tell a story, primarily using the visuals captured on your phone.

Students sourced, produced and published their content in print and on the web. Studio techniques using Adobe Creative Suite enabled students to retouch images, compose layouts and generate final files. Student’s cellphoneSketches were produced as greeting cards and posters; the web aspect, published right here on cellphoneSketchpad (scroll down).

Got a favorite? We’d welcome your comments!


Patrick’s House Plants

Pepperoni Watermelon

© 2011 Patrick Moulton



Springtime in Maine

Signs of Spring in Maine
© 2011 Steve Cossaboom


Rainy Day Stroll

A big world that seems so small

© 2011 Jon-Michael Tabone


Pieces of Home

A rock wall behind my parents house


© 2011 Samantha Pomelow



A Day with the Dark Knight

I know who I am going to call.

© 2011 Adam Fahey

Adventures in the Woods

A walk in the woods

© 2011 Peter Eckstein

Baxter Woods Park

The white ash at sunset

© 2011 Joshua Cole


Musicians for Life

Trey and Mike from Phish

Music Icons

© 2011 Nick Smith


Shopping Shaws



© 2011 MarkoMandic


Safety First


© 2011 Gouled Hassan



Where do you find your strength?

©Jeri Basko


A Collection of Words

Where is my Mind?

4x4 Words

© 2011 Sean Laurence Rothgaber


Classic Downtown Signs

Classic Downtown Signs
Classic Downtown Signs


© 2011 Daniel Bailey


Easter Car Repaint

someone is happy with his repaint
© 2011 John Freeman


© 2011 John Freeman


A day in the life, on a Wednesday

Forgot hand lotion


© 2011 Tynan Nida


Dorm Life: It's Delicious!!!

© 2011 Everett Houghton


Some of the goals of this University of Southern Maine course, Desktop Publishing & Design, ITT343-2011 were to explore, analyze and practice publishing across media. The practice included comprehensive learnings and workflow across Adobe InDesign, Illustrator and Photoshop, critiquing cross-media marketing campaigns currently in-market, a field trip to Maine Today Media’s commercial printing facility, a guest lecture showcasing a real-world design challenge, and finally – pulling it all together in the final project – sourcing content (via cellphone) and designing/producing/publishing across media.

ah… the sweet smell of gunning down your worst and most wanted enemy

this killing brought to you by sex and a ferocious lust


© 2011 Dave Weinberg

Good TO be or NOT to be this Bvlgary banner ad? Should there be exception rules that make the event more important than who sponsored it? What if the ‘your ad here’ box could be turned off for one day?

Ok then, now back to our regularly scheduled programming…