why did the rooster leave the building?

flew the coop to help inner chicken cross the road
© Dave Weinberg

I would like to thank visionary restauranteur and Maine-based business owner, Don Buteau for encouraging ‘Close to Perfect… Far from Ordinary’ thinking and DOing for the start-up, Rooster’s Coal Fired Pizza & Tap House, the first commercial coal-fired pizza restaurant in Maine to offer the ORIGINAL authentic NY Style Pizza (sorry, Ray’s… but coal fired is where it all started…)

Rooster’s was also a project that this Creative Director had no choice but to sink his teeth into:
Develop the branding and visual identity for a brand new concept restaurant in less than 10 weeks!!

Bring it on!!!

Rooster’s launched in early October up in Augusta, ME (right by the civic center). Stop in for fabulous, inventive pizzas, salads, sandwiches, entrées, signature beers, fun, friendly service and coming soon: COOP cakes!

As for this Rooster, he’s off to cross a road to some new close to perfect, far from ordinary adventures.

know vs no

Amber Rae's Go To Model
© 2011 Amber Rae

Amber Rae‘s cellphoneSketch message cuts to a fundamental question just beneath the surface of Wieden+Kennedy‘s 1988 iconic and ubiquitous Nike assertion to Just Do It.

Just do what?

We all have too much To Do. To Do Lists. To Do Lists OF To Do Lists! How do you figure out what’s most important to GO and DO?

Amber helps answer this question, thru her simple three step filter.

HELL YES? YES? Go do. MAYBE? Don’t do. Simple.

No more getting caught on ‘MAYBE’ – no more second guessing… debating…

“…wait was that my heart, head or gut talking???”
“…but what would so and so think?”
“…I really should ask my therapist…”

Because in fact – what you know, right now is that it’s just ‘MAYBE’. What else do you know? What’s ‘HELL YES’ & ‘YES’.

So what if you get all Nancy Reagan on ‘MAYBES’ ass and just say NO?You might end up with much more time for ‘HELL YES’ and ‘YES’.

And who knows? Some of those ‘MAYBES’ may even turn into ‘HELL YES’ & ‘YES’ at some point (but don’t spend time thinking about that either…)

Some things you KNOW. GO DO those things.
‘MAYBE’ means NO.

More from Amber Rae, Creative Catalyst, Starter of Meaningful Things and Chief Evangelist of The Domino Project powered by Amazon.