“creative is the variable of distribution“

© 2014 Dave Weinberg

Gary Vaynerchuk keynotes and kicks-off the Staples Marketing Summit with inimitable attitude, energy, authenticity and story – challenging a room full of marketers to get out of the past (including but not limited to, traditional banner ads and samsung-marketshare diminishing, mobile content-blocking ads) and into the present (and not-too-distant future) of the now – to context and convenience, to emotional connection, to going deep, to surprise and delight.

As someone who has mastered the art of selling wine by the case, @garyvee has become the artful master of the social case study.