why did the rooster leave the building?

flew the coop to help inner chicken cross the road


© Dave Weinberg

I would like to thank visionary restauranteur and Maine-based business owner, Don Buteau for encouraging ‘Close to Perfect… Far from Ordinary’ thinking and DOing for the start-up, Rooster’s Coal Fired Pizza & Tap House, the first commercial coal-fired pizza restaurant in Maine to offer the ORIGINAL authentic NY Style Pizza (sorry, Ray’s… but coal fired is where it all started…)

Rooster’s was also a project that this Creative Director had no choice but to sink his teeth into:
Develop the branding and visual identity for a brand new concept restaurant in less than 10 weeks!!

Bring it on!!!

Rooster’s launched in early October up in Augusta, ME (right by the civic center). Stop in for fabulous, inventive pizzas, salads, sandwiches, entrées, signature beers, fun, friendly service and coming soon: COOP cakes!

As for this Rooster, he’s off to cross a road to some new close to perfect, far from ordinary adventures.

could today be your last dreaded long haul?

what if

© 2011 Dave Weinberg

Inspired by the first page of Seth Godin’s Poke the Box, first release from The Domino Project, Powered by Amazon. 83 pages later, this quote:

“There are two mistakes one can make along the road (hall/haul) to truth: Not going all the way, and not starting”
– Siddhārtha Gautama

Between those pages? Permission to poke. To start, to do and to ship.