
how to lead the way forward while keeping the past in tow

mobile journal. cyber comic. digital rorschach.
Gary Vaynerchuk keynotes and kicks-off the Staples Marketing Summit with inimitable attitude, energy, authenticity and story – challenging a room full of marketers to get out of the past (including but not limited to, traditional banner ads and samsung-marketshare diminishing, mobile content-blocking ads) and into the present (and not-too-distant future) of the now – to context and convenience, to emotional connection, to going deep, to surprise and delight.
As someone who has mastered the art of selling wine by the case, @garyvee has become the artful master of the social case study.
Chairman, Hill Holliday, Mike Sheenan, Former Mayor of Boston, Tom Menino and EVP, John Hancock, Financial, James Gallagher, interviewed by Jeremy Hobson of WBUR’s Here & Now tell a wrenching and heroic story about unity and unprecedented financial support following the events of the 2013 Boston Marathon bombings.
Asked how the One Fund was able to be created in a mere 7 hours (the logo was created in 15 minutes) – Mike Sheehan, replied that it was the 20 years of relationships and trust established by former Mayor, Tom Menino that enabled it to happen.
* At one point, during the interview, Hobson refers to the victims of the bombings. Menino quickly interjects stating that they are survivors.
Donate here:
https://secure.onefundboston.org